Freelancing, not so long ago, was thought of as another way of alluding to someone who couldn’t land a full-time job. In 2020, no one can make this mistake. With platforms like Upwork and Freelancer, and a shift amongst companies in general to hire more freelancers, working part-time has become a great way to build a professional career.
In a recent TED Talk by the renowned speaker of Delhicourses, Digital marketing is one field in particular which is filled with talented freelancers. From content writers to consultants and social media managers, a variety of different job portfolios are now available for freelancers in digital marketing.
PPC is one area where freelancers have thrived the most. The push to hire freelancers has largely been driven by small companies who cannot afford to hire a full-time PPC professional. This has led to many PPC professionals being hired as consultants and managers of paid search campaigns. In fact, some small businesses have run terrific marketing campaigns on the back of investing money in paid search marketing and a PPC freelancer.
In order to become a PPC freelancer, a professional has to first learn their way around different parts of Google AdWords, Bing, Analytics, and more platform.
In this article, we will discuss some things a PPC freelancer must do to improve his/her portfolio and gain knowledge about the field.
The first step in becoming a PPC freelancer is getting the right certifications.
Digital marketing is not yet a field which is associated with mainstream educational courses. In most cases, professionals are simply expected to know things.
There are a number of certifications which functionally serve as proof of someone’s knowledge. These certifications are issued by well-known tech giants such as Google, Bing, Hubspot, and more.
A PPC consultant can also get certifications such as Google AdWords and Google Analytics certifications. These help marketers create a strong portfolio.
In order to get these certifications, a professional has to appear for an online exam. The exam can be taken at any point in time. The sole aim of getting an AdWords or Analytics certification is to show employers that a professional has the knowledge to be given the job.
Learn Key Marketing Principles
This is something many professionals seem to miss. PPC, SEO, social media, and all other related practises are essentially different forms of marketing. In order to be good at any such fields, a professional must understand the principles of marketing.
Principles in marketing can be seen as unique pillars which do not change. Ideas like inbound marketing, buyer personas, demographic targeting are essential principles of modern marketing. Before taking on a freelance PPC project, a professional must study basic concepts like marketing campaign management, budget management, audience analysis, and other key areas says DCA.
In conclusion, this article covers the things a freelancer should be before embarking on starting a career in PPC marketing.