Organic beauty products are all the rage. According to market trends, organic skincare raked in $11 billion in 2023 and is expected to double over the next ten years! That means there’s a lot of demand for good products, but you’ll only sell them if people know what you have to offer. Here are five tips to promote your organic skincare products.
Build custom graphics using templates
Graphics are the cornerstone of any marketing effort. They catch people’s attention and encourage them to learn more about your products. They’re also a representation of your brand, so if your advertising promos look bad, it might turn people away from your skincare products.
Of course, you’re too busy making people gorgeous to worry about building gorgeous graphics from scratch. That’s where templates come in.
There are thousands of free skincare poster templates available on websites like PosterMyWall. Simply choose the design that best fits your brand and customize it using the easy drag and drop editor. You can upload your finished product to your website and social media channels or print them off to hang around town. Templates are the best way to ensure professional graphics without taking time out of your busy schedule.
Optimize your website
When someone is looking for new skincare products to try, where do they go first? According to polls, 87% of consumers start product searches online. That means the first impression of your business for most customers will likely be your website — so make sure it’s good!
Optimize your website with the user in mind. Make the layout clean and functional, easy navigation menus, and tons of high-quality, informative information. Just like your marketing promos, your website is a representation of your business.
But your website does more than just encourage people to buy your organic skincare products; it can promote them, too! With search engine optimization (SEO) strategies, your website will appear higher in the search results, meaning more people will find your brand!
Here are a few of the top SEO tactics for your website:
- Write plenty of high-quality information (and maybe start a blog)
- Decrease page load times
- Simplify navigation
- Use alt-text on images
- Include proper header formatting
The higher your website ranks in the search engine results, the more people will discover your organic skincare products.
Work with influencers
Health and beauty influencers are a force in the marketing world. These social media experts have massive followings and may be willing to promote your organic skincare line to their followers. You just need to find the right one.
The right influencer will be relevant to your brand. In this case, they’ll be into health and beauty, since you want them to promote your skincare line. If the influencer is into a specific topic, their followers will also be interested in that topic. And when the influencer shares how amazing your products are, their followers (who are already interested in health and beauty) will be more likely to purchase your products for themselves.
Once you find the right influencer, simply reach out and see if they’d be willing to collaborate. Most influencers request monetary payment for their services, but some may be willing to promote your brand for free or discounted products, exposure, or anything else you can think of. There’s no “standard” payment when it comes to working with influencers. Just know that the larger their following, the more expensive their price.
Run some social media ads
Social media is a great way to spread awareness for your products. But it can be frustrating that only your followers see your posts organically. If you want to expand your marketing reach on social media quickly, take out some ads.
When you run a social media ad, the platform will promote your content to an audience demographic of your choice — for a fee, of course. You can choose the target demographics, like age, gender, location, and interests to reach your ideal customers. That’s what makes social media ads so effective!
And the best part is that you get to choose how much you want to pay! You can easily get thousands of views for just a few dollars per day.
Participate in business fairs
It’s nice to sell your skincare products directly to the consumer. But it’s important not to overlook finding potential vendors for your products. And the best way to do that is by participating in local business fairs and trade shows.
Businesses from all over the area scour these shows looking for the next big thing — and it might just be your skincare line! If you have the budget, set up a booth and showcase your products to all the attendees. If you don’t have the time or budget to get a booth, then simply attending the shows and networking with other business owners is a great way to get your foot in the door.
Share your organic skincare products with the world
Don’t let your organic skincare products sit on a shelf. Share them with the world through effective marketing strategies! Design eye-catching promotional graphics from templates, optimize your website using the latest SEO tactics, work with the right influencers, and run some social media ads. When all your marketing efforts work together, you’ll be well on your way to making the world soft, smooth, and healthy one organic skincare product at a time.
